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Established in 1995 with collaboration between Capitol Christian Music Group, Provident Music Group, and Word Entertainment, the three largest Christian music and entertainment companies WOW releases multiple compilation albums each year, including WOW Hits, WOW Gospel, WOW Worship, and WOW Christmas. The marketing and distribution of WOW is shared among the three companies. The entire WOW branded series (Hits, Worship, Gospel, Christmas, and specialty releases) tops 30 MILLION units in sales.
July is typically a slow month for music at retail but WOW has come to the rescue! By leveraging the most popular brand in Christian music, WOW will introduce 12 new and developing artists and provide retail with an effective summer promotion to drive traffic.