Today's culture is more connected than any time in history. But all of this connectivity comes with a price. Today's culture is also cluttered, distracted and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you're a pastor or non-profit leader in this hyper-connected, highly distracted world, how do you get your unique idea, project or vision on the radar of the people who need to know it? In "Unique," Phil Cooke, a highly respected media producer and consultant, has revised his influential book "Branding Faith" to address this pressing need. With 30 percent new information that specifically addresses both the challenges and the opportunities of social media, "Unique" provides a blueprint for individuals and organizations who want to communicate their unique personal story as well as their brand.